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| Custom Facebook Fan Pages by webunderdog |
 Facebook fan pages are a great way to promote any size business. Essentially, what you'll be doing is building your own network of loyal fans and potential customers. These are people that "subscribe" to your page who actually want to know what you have going on. The response you can get from a Facebook fan page is much higher than any direct marketing campaign. Are you more likely to "like" a page with the standard wall as the default page or a page with something that captures your attention with graphics and a call-to-action upon visiting?One thing to remember is that Facebook FBML or iframe pages are not purely for promotion. By using fan pages for customer relations and customer service, you can improve the image of your brand and make your customers a lot happier. And because Facebook makes it so easy to share or recommend a page (or post), that opportunity can be further amplified by your satisfied followers. Why you should have a Fan page and not a profile: Because Facebook says so... According to their Terms of Service, "Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook." What this means is that if you get shut down for this violation, you lose all your friends and that valuable info. Pages offer analystics and like widgets With Facebook Insights, you can view all kinds of useful data about user activity on your page, including how many likes and comments you received each day, demographic break-downs and much more. This data can be really useful for understanding the characteristics of your customer base, and knowing which wall posts get the best reaction. This data is not available to individual profiles. Another thing profiles don't offer is the means to embed a Like button and other Open Graph plugins into your own site. Converting a profile page to a fan page is difficult If you already set up your business on Facebook with a profile, converting "friends" to "fans" is no simple process. The only way to switch them over is to politely ask the friends to do it themselves. Another option would be to use Facebook's formal Page recommendation tool to suggest that friends "Like" your new page. However, this option doesn't give you the opportunity to type a custom message explaining why you're asking them to do it. Contact us about getting your own Facebook FBML/iframe Fan Page or use our request quote form. Custom Facebook Fan Page Examples: |
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